Why optimisation beats starting over. Every single time.

The most expensive habit in a small business isn’t overspending. It’s rebuilding what didn’t need replacing.

There’s a pattern I’ve seen more times than I can count.

A hypnotherapist has a slow month. Enquiries drop. The phone goes quiet. That familiar knot of anxiety appears.

And the response — almost every time — is the same.

Maybe I need to start over.

New website. New niche. New platform. New offer. New everything.

So they start again. A blank page. A fresh str…